Apparently, “Love Mark” is the technical bullsh*t term for brands that command a disproportionate amount of love and respect. Apple is the obvious technology example but Google also has an entry. This isn’t terribly interesting except that last week I referred to Apple as the “big, happy, cuddly, evil corporation” – it’s like the devil in a bunny suit. I said this in reference to Apple’s strict coupling of hardware and software, and the enthusiastic acceptance by their users of DRM-controlled iTunes. If Apple asked for mandatory DNA samples when you ordered a new Powerbook I think most applites would willingly obilge, such is the strength of the brand’s image. Google’s GMail has shown that a “good” image can persuade your users where “evil” corporations fail