A quick post of a graph I knocked up showing the distribution of price difference from dualpricing.ie: It seems that 35% price difference (after VAT and currency are already accounted for) is the sweet spot for most retailers. I wonder if this is based on economic fact or just because Irish consumers are trained to [...]
Marketing Experiences from dualpricing.ie
Firstly, I should mention that I wasn’t trying to push dualpricing.ie too hard. It’s just a side project and, frankly, thousands of visitors is probably going to cause me problems that I don’t want to spend money or time fixing. However, I was quietly hoping that the site would be useful and interesting to someone. [...]