Jamie's Blog

Ruby developer. CTO. Swimmer. Always trying to write more

Price Difference Distribution

A quick post of a graph I knocked up showing the distribution of price difference from dualpricing.ie:

Price Difference Distribution

It seems that 35% price difference (after VAT and currency are already accounted for) is the sweet spot for most retailers. I wonder if this is based on economic fact or just because Irish consumers are trained to accept a 30% increase in prices?

I was interviewed on the Neil Prenderville show on 96fm this morning, which is repeated at 0200-0500 tomorrow morning. I should be on around 0230 — not that anyone should stay up to listen to me!

The Irish Times has a piece today with more facts about dual pricing, conclusing that Irish consumers are paying up to 50% more for non-grocery goods than in UK.