Lessons from a life of startups, coding, countryside, and kids
I spent this Saturday at BizCamp Limerick — a thoroughly enjoyable, interesting and educational experience. Unfortunately, I couldn’t attend every presentation but here’s some brief notes from those I did attend.
Mary Carty gave a great introduction to email marketing: It’s free; Be personal; Start a conversation; Get permission, never buy a list; Make it regular and stick to it; Everyone has some information they could share; Create value for your users.
James Kennedy talked about bootstrapping a start-up. He’s very much focused on the building a salary-replacement, time-freeing business rather than empire building (which I can relate to). Talked about evaluating the business ideas based on: how easy it is to describe in a single sentence; Would 400people pay â‚¬25/month; Does it require < 10hours/month to run; Is there an existing need; is it a niche?
Joan Mulvihill of Starting Today talked about her experiences of being made redundant and coping with the recession. Engaging and funny: “No pity parties” should rank up there with “Fuck the Recession” as a new slogan!
Pat Hough talked about some basic sales strategies: You need to have 10 different sales avenues; For every 20 cold calls, 10 result in a meeting, 2 in sales — i.e., each sales has 9 rejects; need a 10sec short explanation of your business with clear client benefit; your enemy is your customer’s status quo (i.e., whatever is currently working for them).
Brian O'Kane gave 10 things you need to know before you start a business. Top tips were: The only thing that matters is sales and business planning != business plan.
I usually give panel discussions a miss as they are inevitably weak and insight-less, but not this one!