Ruby developer. CTO. Swimmer. Always trying to write more
I’ve been using the beta version of KISSmetrics on Shutter Scouts to track conversion rates. Frankly, this was more of an experiment as the site hasn’t really been promoted and opened up yet but I wanted the get the analytics infrastructure in place first. KISSmetrics allows you to track events in a user-specified conversion funnel with simple charts showing (for example):
KISSmetrics got a lot of publicity around the startup and web development blogs/news sites so it was understandable to have assumed that startups were their target market. This month, KISSmetrics came out of beta and announced their pricing:
If I put my cynical hat on, I wonder if KISSmetrics’ business plan is actually about extracting large wads of cash from the bank accounts of venture-backed startups… because that pricing is far too rich for anyone else. Though I can’t help feel that for every $149/month plan they sell now, they could have sold more than 15 $10/month plans. It also means I’ll be staying well away from their KISSinsights product (and anything else that team may produce) and we should all be more wary about using pricing-unannounced-beta-products in the future.