Jamie Lawrence

The Paradox of Choice

My review

rating: 4 of 5 stars A very interesting book about how an overabundance of choice creates stress and depression, particularly for a certain class of people (maximisers). Interestingly, it seems that I’m not a perfectionist but a maximiser (someone who always tries to find the absolute best course of action/choice).

As an example, I’ve recently been trying to buy a new monitor but I’ve now spent upwards of 6 hours comparing prices, spec, reviews and availability. In the end, I was getting so down about the decision because there didn’t seem to be a perfect choice that fitted my criteria. ~3 weeks later, I still haven’t bought one. It is this process that the book tries to unravel.

It is very well researched with plenty of insights into consumer behaviour. If I had one criticism it would be the self-help section at the end, which I didn’t find particularly inspiring. However, just being aware of the paradox of choice, and your own personality type, can help you avoid investing too much in your decisions.

View all my reviews.